Business website design and development

Before talking about design, decide what the website is for. The three kinds below differ in scope, timeline and how success is measured. Mixing them up causes most disputes at acceptance.

Delays usually come from content that is not ready, such as missing photos or product descriptions, so we agree a content delivery schedule in the first week.

The question of whether to build an app often comes earlier than it should. A mobile app costs more than a website, must pass app store review, and users have to install it. For a company starting to digitize, a sensible order is a website so customers can find you, then a web app for internal processes, and a mobile app only once there are users who come back regularly.

A good website is not measured by how modern it looks. It is measured by whether customers find the company on Google, open the page on a phone within seconds, understand what you do, and leave their details without friction. We agree these seven criteria up front.

The last row is often missed when comparing quotes. Some low-priced sites run on a subscription platform or a shared theme owned by the web agency, with the domain registered in the agency's name. When the client wants to leave, it finds it has no source code and sometimes no control of its own domain.

Technical SEO does not guarantee a first-page ranking. It guarantees that Google can read and understand the site and is not penalized for technical errors. The rest is content and time. We do not promise rankings.

• One H1 per page, with its own title and description within the length Google usually shows.
• Structured data (JSON-LD) of the right type for each page. We do not declare ratings or figures that do not exist.
• A sitemap that lists only pages returning 200, a correct robots.txt and canonical URLs on every page.
• No broken internal links; old URLs are redirected with 301 when the structure changes.
• Images sized for the screen, with alternative text and modern compression.
• Main content present in the HTML the server returns, so pages read without JavaScript.
• Core Web Vitals measured on a phone and recorded in the acceptance report.

There is no single right answer. We build custom with Next.js and TypeScript by default, because most clients need a site connected to data or internal software. In some cases WordPress or a hosted shop platform is the better choice, and we say so at the start.

Most website incidents happen during updates, not while running quietly. We build each new version in its own folder, run it on a side port, check key URLs, scripts and styles automatically, and only then switch over, keeping the previous version so a rollback is one command. Clients who stay with us after handover get this process; clients who run the site themselves receive it as documentation.